I have never been self-employed.
Not really, I should say. I’ve always been in school, working for someone else, or doing both of those things. Other than a brief period of unemployment after finishing graduate school, I’ve always been studying or working.
But because I’m friends with lots of folks who do media and art — freelance writers, photographers, videographers, folks who draw and paint — I see that lots of my friends have their own studios, or LLCs, or business accounts on Facebook.
I’ve never been tempted to set up my own business, because I know that it’s not for me. The two most “business venture”-y things I’ve done:
(1) I started a podcast, but I only posted about twenty episodes over the course of a year. That was more of a personal project, anyway, so I didn’t expect to sell any ads or make any money.
(2) I have a Teepspring storefront, where I “sell” all sorts of shirts (and stickers and mugs) with silly slogans on them. I’ve never made many sales — but I didn’t plan on making that my primary source of income.
With the podcast and the storefront, I didn’t feel like I was making “business moves.” They were just fun creative projects. Not very time-intensive, and they didn’t involve too much labor.
I like a good project. I’ve done lots of projects, from helping to build a deck to filling sandbags to doing bad oil paintings — but I don’t want a second job.
And this is coming from someone who’s worked two jobs at the same time before. I remember my six-day work-weeks and the days where I would work from 8 AM to 8 PM. I like being able to come home and have dinner before 9 PM.
I don’t want my own photography business — even though I only shoot landscapes and no portraits, so that point is moot — or my own freelance writing/PR business, because it seems like a lot of work for minimal payout.
The market is chock full o’nuts saturated right now. Everyone in the market has a podcast, a blog, a content creator page, a professional page, and a wall of platitudes that they sit in front of during their Zoom consulting sessions. Everyone in the market is worried about aesthetics, monetizing hobbies, side hustles, and branding. Everyone has a personal brand that features their name and their image quite prominently. Everyone has been told to brand themselves — because it could affect your business(es), past, present, and future.
Earlier today, I saw a post bemoaning this face-first style of branding. The marketer said that they were actually getting tired of having to brand every post, to make sure every post fit Their Brand, to get dressed up a certain way to film their content, to have their personal page linked to their business page, and so on and so forth. They said that their “next business” would be “faceless” — as a means of reclaiming some privacy.
I SMH’d IRL. (And I don’t really say things like that — but that’s precisely what I did.)
“SMH,” I said. “Starting a second or third business just to have some more privacy?”
I understand where they’re coming from. I do. That’s why this blog is semi-anonymous. (I don’t post pictures on here, and I think only people who know me on a personal level would be able to speak on the Real Sally — whoever that is.)
But I think it’s wild how people are overburdened by their side hustles and business ventures — so they’ve decided to start another one. 😵💫
I see what the ultimate goal is — to jump ship from the photography business to the anonymous “Farmer’s Wife” recipe blog, from the photo-heavy recipe blog to the anonymous “Angora Lady” yarn sales site, from the knitting YouTube vlog to a faceless vlog with close-up shots of the hands, only.
People are tired of getting dressed up for their cooking videos — and they’re realizing they could just show shots of the counter and their hands. They don’t have to put on a full face of makeup or trim their beard to do an audio-only podcast about urban legends. People just want to be comfortable while they’re working. Having to be on all the time — as an influencer, as a micro-celebrity — is exhausting.
I’m glad I’ve never started a business. I’m fine with following someone else’s rules during the day, so that I can go home at night and not have to worry about things like overhead, sales figures, SEO, brand reach, or anything that requires strategic financial planning.
I’m glad I’m not an influencer, or a content creator, or a consultant. I am an anonymous blogger — and this is the only faceless business I plan on having.